Research
What am I going to
do?
I am going to do
a website and a DVD cover promoting our thriller film. I have chosen to do a
website as it is something different to do and I can show of my creativity -
design aspect of creating a website. I think this would be good a way to
promote our thriller film people use the internet to find out information about
films. The website will attract people to go onto my website with the font,
images, key info, tabs layouts and etc. I will look on the internet to find out
how to create a website by going on to free websites to get the layout
functions of how to get the format for a website. I will use layout boxes to
help me with my layouts and how the text is going to be positioned. I will use
small thumbnail pictures on the website across the top of the page giving a few
snippets of what to expect to see in the film. I will use a bold font with
using a blue colour for the writing that will stands out. I will use 1001 fonts
to look at the different types of bold fonts to help me with creating my title.
I will use an image in the left hand corner of
the page so probably an image of evil Margaret looking scary, where she is
playing with the cross. I think this will draw people in making them want to
know more. The colour code I will use for my website will be blue, black, red
and white. I have chosen these colours because red represents blood -danger ,
blue is quite sutle but still remains to a thriller so a dark blue, white it
easy to read and black as it’s a dark colour which remains enigma so a bit of
mystery and that dark feel to it . On the website it will have a homepage icon
button, characters about us etc. I will have these icons positioned across the
top so there easily accessible to click onto; the colour for this will be in
white. The font I will use will be size 12 aerial black so everyone can read it
easily as some fonts are hard to read so I will keep it simple with using blue,
red and black colours. The tile I used was from 1001 fonts, I used the program
paint to change the colour and I added white dots onto it to give it that
glittery affect. I used the colour red as it represents blood and danger. I
will use another images as well on the website with relating to our thriller
film and other images as well as represent media with images. I will look at
which ones to use. I will download a video to image converter so I can use the
images from our actual thriller. It will have information on the narrative
(story); this will be positioned against the image of Damian (silhouetted). On
the characters page I will have the text positioned in a table sort of thing
with the images of who starred in it, bit about them of who they play and who
did what in our thriller so for e.g. director, editing, scrip camera work etc.
I will have the sub titles in a red colour so it stands out a bit and the rest
of the font will be in a blue colour. At the bottom I of the homepage I will
have the cinema listings of where the film is going to be shown at. My website
will inform people about what the thriller film is all about giving them a
brief insight to the story. On the website it will have the genre of it, key
words, images and the classification.
I am also going
to do a DVD cover illustrating our thriller film with images, fonts, narrative,
classification, inter titles and a main image for the back cover and a main
image for the front cover. I will go onto http://www.1001fonts.com/
fonts to look at some styles. I will look at ones that will work for my title
sequence for my DVD cover. The font I will use will be from 1001 fonts. I will
use the colour red as it symbolizes blood-danger which this does relate in our
thriller film. The background colour of
this will be black as it stands out more. The main image I will use for my DVD
cover will be an image of Hannah (evil Margret) where she is looking at the
camera with daggling the cross in her hands. The images are different to the
images I’m going to use for my DVD and poster for print. The image would make
the audience be intreieve by this, making them want to watch the thriller film.
The audience probably asking questions theatre of the mind used - “who is that
old lady?”, “What is she doing there?” and “Why she daggling the cross in her
hand?” I was thinking of making the text
slanted with it being on an angle. I
will play around with the transform button to see if I can position it
differently. The names of the actors /actresses will be positioned just below
the title. I will change the font to a different font style for this. The
colour will be in red so it stands out. The classification will be on the right
side and on the spine.
On the back cover of the DVD I will use will
be a small thumbnail picture of Hannah dead on the back which will be
positioned in the left hand corner of the page. The narrative will be next to the
image I think this will look good. The colour of this writing will be red
linking into the front cover of the DVD. The font style will be easily readable
for the viewers to read. At the bottom of this page there will be the info
where it is unclear; you have the use of the approx time in the small table
grid which will be positioned to the right hand side corner. On the left hand side
just below the table will be the barcode just underneath the table. On the
spine I will use the title on the front cover this will have to be transformed
so it will fit onto the spine. I will have an image of the cross on the spine
as well, you can see I have added blood to it. I will use Universal (Film
Company) with the DVD symbol as well, using an image of the cross in the middle
centre of the spine. The programme I will use will be Photoshop; I will get a
template from the internet and insert it into Photoshop with using the right
tools. I will use the wand tool to select the letters to change the colour. I
will use the transform button by pressing ctrl t if needed to transform the
letters. I will use the colour swats to change the colour. I will use the bucket
tooI, I will change the contrast/brightness of the image so by turning it into
a dark background maybe the use of having a moon in the right hand corner or
get an image of a dark forest with changing the contrast of the image which I
have done it has left with a blue tint on the image. I want to create that dark
feel to it; it’s not what it seems when you watch the thriller film.
References
Research:
Prometheus is
about a group of explores (scientists) who enter this world where they enter
the dark side of the universe. Their
mission is to find about the life forms of these aliens. They find themselves
stranded on the aliens base of the universe as there’s nowhere to run;so there
fighting for survival. They must fight against the aliens to save the human
race. Their target audience is aimed at older viewers who appreciate the
intelligent of smart dramas who are into the world of Sci-Fi technology. This
would be related to all older people who are keen to know about the human race
and who are interested in Sci-Fi technology .(aliens)The explores are fighting
for survival with adding horror to it; where as some scenes maybe scary with
the dark features for e.g. monsters and the gory bits of blood. Soon there be an
online structure of this introducing this film with its film trailer,
characters, story, and genre. When it’s
out in June it will be a proper official site.
The marketing
Strategy is proving to be really effective due to its mystery elements and has
a lot of sci-fi elements linking into science technology with the aliens as
well as saving the human race. I think this will get a lot of sci-fi fans who
are interested in the world of science and how science technology is being
used; its a broad genre of linking into aliens and Sci-Fi technology. Sci –Fi
fans have been asking for bits from the film .They must be excited about this
film if there into fiction of science on how the world revolves around this
technology .The Prometheus at the moment is up against the new launches of
spider man, avengers and the dark night rises.The team of the Prometheus has
been very smart by upping their game of their marketing strategy (suspense ).Ridley
Scott is well known for its alien movie film which does relate to his new movie Prometheus( about explores who
enter this world –investigates these creatures). Scott Ridley is well known for
his well Sci Fi films and it’s said this one will be even better with adding
mystery to it. The technology they have used has increased making it better
with the visual elements of Sci-Fi. On
the internet there are spoilers of the movie with showing snippets of the film,
bloopers, trailers and one of the films shows a full intent of the movie; which
is giving away too much information for its audience. Some of his fans don’t
want to see this as they said “what’s the point of seeing the film if it’s
giving a way the more important bits”.
It’s kind of looking bad on them with revealing too much. It is marketed
across the internet all over websites, YouTube, and Twitter .When you look onto
the website of Prometheus, the director Ridley Scott is well known for his film
this is what his viewers want to see -must see of Sci-Fi technology.
Prometheus is
advertised all over the internet; people have published a video about Peter
Wyland who stars in Prometheus who talks about the future “Prometheus”. A load
of people of 20,000 have commented and has posted this up on Facebook and over
6,000 people have posted and commented on twitter. This is to promote the film of Prometheus of
talking about artificial life. http://blog.ted.com/ted2023/. They have midnight
screenings coming in June, the premier will be at Fareham; they have advertised
it on all sorts of websites for people to go and see it. They have advertised
bits about the program of what to expect from the upcoming film with its
technology they are using for the aliens. It will support pictures of what to
expect from the film to the fictional side of what his staff is like. They have made the site so people can visit
there site and so they can sign up to it by unlocking challenges and exclusive
content which they will find out a bit more about the world Ridley Scott has
created .
This is a great way to get viewers to interact with them and signing
up to this site. Hopefully it will increase its chances
of having loads of viewers who will then watch the film in June. There is another site linked into this, it
will lead you to its content of Prometheus it will give people a chance to look
and read about the project of Prometheus so how they created it (ship). This is
another great way to advertise this because people will read more about the film;
it can draw people in if there into the technology side of Sci-Fi. It can
relate to men who are scientists, it may teach them into a huge interest in
finding out more about the latest technology they used in this film. Also the Prometheus
Marketing team hooked up with Channel 4 to host this premier of the film. At
the end of the trailer it enabled people to tweet about it of what they thought
about the trailer. This did bring excitement to the people who watched this
about the film.
References
The Avengers is one of the well known films
which people can’t get enough of with all its use of characters from Iron Man, Hulk,
Captain Avenger and Thorn etc. They all come together to save the world from
Thorn’s brother Loki from destroying the city. The Avengers need all the help
they can get to stop Loki from ruin the earth. The Avengers have a good
strategy of comic books illustrating these characters; it has came popular with
comic readers of Marvel comics. It shows how these famous heroes come together
in the film and how they have progressed in the comic book which is very
popular with its audience. Marvel Avengers
have earned 218 million across the sky box office. This film is amazing with
bringing all these heroes together to battle out on protecting their world from
danger.
This film has been promoted across
the United Kingdom and Canada with loads of viewers watching this and they
think it’s really good with the visual effects. How ever this has a game on
face book of the Avengers alliance which kids are playing wanting to be a super
hero of helping people. Kids at young age they look up to these heroes they
want to be like them with there increase of power they have. 1.2 million Players
play it a day. This was introduced in March with getting more kids playing this
and then they go and see the film in more proper live action. They have added
it in 3D for a better experience with the special effects added. The Avengers
earned 1.8 million at the midnight showings of this film; this is form of
advertising the new film with telling people on the internet that there is
going to be a midnight showing. The characters all engage in different elements
of the film with the characters having different powers too each other. It
makes it so good as there fighting out to save the world with showing their
full engage power. It has gone over the 300 million mark across the world which
they have loads of fans of there superheroes. There target audience is aimed at
kids and I would say it’s more of a boy’s film with the action but I like it.
Young kids who love to read comic books they market it with making it a bigger
production which is even better than ever. It has good use of variety of
special effects use with using these heroes all together which kids want to see
them working it out kicking some ass. The Avengers have a great impact of an
action pack film with the explosions with hulk in the air flying around, Thor
and Loki fighting against each other; this makes the audience feel like there
on the edge of their seat as they don’t know what is going to happen next. The
best scenes of the movie is where Hulk is smashing into buildings and throwing
around the aliens with his strong force. You have the Iron Man who is flying
around shooting at the aliens with his source of power and etc. These shows the
best visual parts when we see them battling with each other .This sets of a
whole new experience, this delivers the internal conflict with are favourite
heroes.
Marvel was coming up with ways how to advertise the movie; They advertised it by super bowl ads, TV commercials and all over the internet. The internet has been a great way to get people’s attention of the Avengers film through Facebook. Marvel used this to generate a Facebook fan base. They did create Avengers Facebook page which they give people a contest (early screening of the Avengers) to its fans. This was to give fans two free tickets to see the premier in Hollywood in April; This was a form to draw viewers in.
Everyone who signed up to the page
then published about the Avengers to their friends. This is a good technique of
advertising as this is getting published across YouTube; it’s bound to get
loads of sign-ups with our favourite heroes. Marvel continued there
advertisement with the Avenger’s Alliance which I said above with having loads
of viewers playing in it. It’s said to have 8.2 million users monthly. Rob
Waugh is online game person he said that “the game is well known game as people
are playing their favourite superheroes and the movie parts so the action parts,
fighting to try and save the world”. The games that are played by the users is
linked into Facebook this goes onto the Marvel’s page with showing the users
score of who played the game. The game is increasing with Facebook users
publishing onto their friend’s wall. Now Marvel has introduced the official
website which people can download screen savers, wall papers and cover photos
etc. Review’s by the public is said to
have a brilliant performance from Hulk “smash”. The Avengers have done well
with its power and force and it keeps the viewer’s entertained with their heroes.
The advantages of this campaign is
that they produced a poster which gives
you a real feel of these heroes on the poster , It shows there ready for battle. You have the visual
special effects of where the hulk is standing there like he is ready to fight.
It does show that he is tough and strong. It makes people want to watch it; it
doesn’t revel too much about the film which is good. It has the massive A sign
of it showing the A for Avengers. The poster is used at cinemas to draw people in
to make them go and watch it. Disadvantages of a poster it may not be as
noticeable if it’s somewhere else where you wouldn’t go. It has al lot of video
clips of the trailers and interviews across YouTube which has a lot fans who
are interested in this film. Some people are intreive and expired by this film
which has come together nicely.
The advantages of a poster of Prometheus is that it gives you insight of what the film is about with the aliens in the background, letting you know it is Sci-Fi film with its dark use of features creating an enigma feel to it. Posters make you want to know more about the film without revealing too much of it. Posters can give you a real feel of what the poster is about with its use of dark colours. Posters can keep the audience guessing of what’s going to happen in the film with the little inter titles so a bit of snippet of the film. The poster was aimed to be dark of the universe to reaming as enigma of a thrilling experience of what to expect. The aliens are battling out to save the human race before its tool late with its coolness of technology. You want to attract your audience in especially to Sci-Fans which probably will watch this.
Advantages of a
poster:/Disadvantages
Posters can be
advertised across billboards, cinemas and college etc; so everyone knows about
the latest films that are upcoming. The more you see of posters the more you will
remember it. However disadvantages of a
poster it can sometimes reveal too much of the film depending what sort of film
it is. It can sometimes be misleading when looking at a poster then you watch
it then it doesn’t have the snippets in the film. Some people may not get the
idea of the film so they may see know point of the commotion. It can lead them
talking about it with moaning about it which can be annoying. Sometimes posters aren’t up for long as they
promote new upcoming films; so some people may not even know about a film or
unless they research into it. When you go to cinemas they have posters positioned
everywhere on the walls. Then when a new film is out they will take these down
and put up the new posters. Some people may forget about the film depending on
if they really like it. They are likely to buy the film when it’s out on DVD.
Advantages of a
DVD Cover: It sells the film more as it will be sold in the highest of market
so for e.g HMV, Asda ,Tesco’s ,Morrison’s and etc; if they haven’t seen it
advertised they may buy it when there in the actual store with its design on
the front cover depending what attracts people as people are attracted to
things in different ways . DVD’S are always out in the shop and they will never
go unlike posters where they will go after a while.
Disadvantages of
a DVD:
Some DVDs are
expensive when they first come out due to it being new , so that may put the buyer
of from buying it. It depends on if they really want it they may intend to buy
it or they may like the DVD but may not be able to afford it . The cover maybe
dull and simple so that may put the buyer of from buying it. We want to buy
something that will attract us to it something that will stand out differently
to the rest.
Advantages of a
website:
It can give a lot
of information about the film in full detail synopsis of the story. It can tell
us about who the actors and actresses are in the film, if people don’t know
they can easily find them on the characters icon. On websites they give you
reviews of the film .If a person is not sure if they want to see it they can
look down at the bottom of the page and find out about its rating and what
other people have said about the film. If you can’t get onto YouTube to watch
the trailer of a film you can easily watch it on the page of the film which is
normally accessible on the right hand side. A website holds picture so little
snippets of the film on the top of the website page. Most people have internet
access so they can easily go onto the internet to find out more information
instantly about the film; if they need it for research for coursework or just
have interest of the film. It is a good form of advertisement as well.
Disadvantages of
a website:
The website page
can be plain, bland and simple; this will make people not want to go onto a
website. The information on there can be done in simple form; people may not
find this useful at all if they need to use the website for their coursework.
Some of the information giving on a site may be misleading or bias depending
what the website is. The website may not
helpful at all when finding out information on a film etc. It cannot be reliable depending on the
publisher so they may have a bad reputation. It can sometimes come with
advertisements that you don’t want to look at this can be annoying when it
keeps popping up on the screen.
Advantages of a
trailer:
It can be showed
in so many places’ so for e.g. cinemas, YouTube, websites and interactive
methods. When watching a trailer people can be interested by this. Instantly
they want to know more this can use theatre of the mind where it implies
questions to the viewers. Some trailers
make you want to watch in the cinema.
Disadvantages of
a trailer:
Some trailers can
give away too much with revealing the main bits of a film. Sometimes trailers
can be misleading where they show something in the trailer but then when you
watch the film it’s not in there. Some trailers can be boring in a way
depending what they are showing in their content.
The advertising of advantages
and disadvantages they all have a great technique of different media platforms
to advertise. It shows the impact of a film,
special effects used in the background, creating enigma, font style,
positioning of text and how it’s going to look so designing it this takes a bit
of thinking time. When promoting you’re
product you want it to create a good advertisement to attract your audiences and then you want to publish it across the
world for it to be advertised over the different media platforms.
References:
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